An Anders Ruff project for Venus Williams & Eleven!

Today I have some fantastic and exciting news to share!  One of my idols growing up, Venus Williams, recently launched her new collection of tennis clothing for her brand, Eleven.  I grew up playing tennis and Venus and Serena were always such role models for my sister and me.  Their style, strength, character, drive and passion for tennis is what always stood out.

When Lara Shriftman, of Harrison and Shriftman, reached out to us, I was thrilled.  Lara was searching for super hero party ideas for her son, Lucas.  We got to talking about Lucas’ party and then other projects came up in conversation.  Lara asked if we would want to design for the Venus Williams parties that are taking place this year to launch Eleven by Venus Williams.  We jumped at the chance and were honored!

Here is a peek at the invitation we designed for the first of three parties, Miami.  Lara sent us all of the branding for Eleven for inspiration. We worked to keep the invitation and other coordinating party paper designs right in line with the bold and modern branding that Venus had set for Eleven.

Lara’s idea was to have personalized letterhead invitations sent out to each of the guests.  To make a bold impact, an over sized invitation was mailed to the guests.  The backside rocked the bold and modern pattern from the Eleven Capsule collection along with the Anders Ruff logo.  (I plan on buying some pieces from Eleven by Venus Williams in this pattern because I love it so much!)

We wish we could have made it to the Miami party, but we weren’t able to.  We WILL be attending the Hamptons party later this summer, though!  I can’t wait!

We are still pinching ourselves that we had this opportunity to work on designs for Venus Williams!  Stay tuned this week for party photos from the first of THREE parties.  (2 more parties to come later this year!)


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