Yes, you read that right.  Adria and I are so excited for this post!  We recently had the pleasure of designing some stationery for the Casamigos brand!  (George Clooney and Rande Gerber’s new brand!)
You have got to hear the story of this cool brand because we are so excited about the product and the story!

So, did you hear that George Clooney and Rande Gerber just announced their new line of tequila – Casamigos!?  I don’t know about you but that just makes me all excited.  Just wait until you see their ads and gorgeous bottles.

Read on for the story of how Casamigos was born … I think this is so cool!

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THE AMIGOS:

Its a safe bet that when friends com up with the prospect of starting their own tequila company, the drinking of some tequila will be involved.  A fair bit, in fact, consumed late at night – on the rocks or by the shot – until one of the friends stares into the empty glass and has the liquid equivalent of a thunderbolt: what if we made this stuff ourselves?

That is how Casamigos Tequila was born.

Casamigos, which roughly translates to “house of friends” signifies getting away, spending time with friends and good times.

“After trying every tequila out there,” says Gerber, “and never being totally satisfied, we thought it would be fun to make our own.  Our tequila was always intended for personal use to be shared with family and friends.”

“We wanted to drink a tequila that we didn’t have to cover up the taste of with salt or a lime,” says Clooney.

It’s safe to say these men know a thing or two about toasting good times, whether with friends and family at their homes in Mexico, at Clooney’s villa in Italy, or at Café Habana in Malibu.  Seven years ago when Rande and George decided to build their adjacent houses in Mexico they also decided to make their own house tequila, always intended  for their friends and their family.   George and Rande worked on the creation of Casamigos Tequila for many years with a master distiller in Jalisco, Mexico and conducted blind tastings with friends until they got it right.

“We talked about how this was going to be like the bottles you see in old John Wayne movies,” jokes Clooney, “where you slide the bottle down the bar, pull the cork out with your teeth, and pour yourself a shot.”

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Keep reading – you will want to see this hilarious video.

(January 10, 2013)
Loosely based on a true story, approximately one-­‐‑minute in length, “It Could Happen, Please Drink Responsibly” chronicles a group of close friends who get a little too intimate and seem to have made a few honest mistakes in identity after enjoying Casamigos Tequila one evening.
Remember: It Could Happen.

 

Now continue to read for more about the bottles and types…

Casamigos Reposado is smooth and clean with hints of caramel, perfect served neat or on the rocks and mixes well with everything. Casamigos Blanco is crisp and clear with subtle hints of vanilla and a smooth finish. Perfect neat, on the rocks or the base for premium cocktails.

Casamigos Tequila will be available in 33 states beginning January, 2013, and will produce a Reposado and a Blanco.
Call your local stores!

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For more information on Casamigos Tequila, please visit www.casamigostequila.com,
Follow us on Facebook at Facebook.com/casamigostequila,
and on Twitter, Instagram, and Pinterest @Casamigos.
40% alc/vol {80 proof}
Imported by Serralles USA, Stamford, CT
Brought To You By Those Who Drink It

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Pretty cool, huh!? Cheers!